Have you ever wondered how the economies maintained balanced and thriving in the old ages? It’s human nature to want more, and more importantly, strive to achieve equality amongst a designated group. This is where the barter system came into existence. Since the concept of currency for goods was a farfetched idea unexplored by any, the business mindedness was created within the idea of barter system.

How has that evolved till today, in the millions of ways in which we have understood and delivered to the varying needs of the customer, and the marketing techniques we have innovated, created and developed according to the evolving psyche of the consumer have certainly come a long way. As we have allegedly creeped into the Digital Era, 21^st Century, the new ways of marketing are intriguing – keeping in mind the digitization of businesses today.

Marketing Channels Today

The three major platforms that go straight through to the core of our beings today are TV, internet and phone. If we were to be coaxed into purchasing something, it would certainly be for the glorified idea of it being displayed at one of those channels, more than any other. Thanks to digitization, marketing has become increasingly concentrated towards these three promising channels, although getting through to the consumer remains as always, a challenge. With the help of smartphones and tablets, we don’t even need to be remote to make a purchase, we can buy anything we want online anywhere, owing to constant and 24/7 internet access.

The two phenomena that the business world has faced in the past 3 decades have changed perspectives, and turned tides in many different ways – those being Globalization and Digitization. With globalization, the ability to sell to a wider (perhaps even international) audience has become easier than ever, and with digitization, the investments needed for a business to be set up and run have reduced to bare minimum – for the importance of brick and mortar stores has been taken over – somewhat – by online forums. Do businesses now have it easy? Has digitization proved to be the silver spoon that the business world has now acquired?

While easy, 24/7 access to TV, internet and phone by high speed internet service providers like Charter Spectrum Internet, the consumer has enabled businesses to thrive relentlessly and succeed in their efforts in successfully marketing and selling their product, like every opposite side to the story, this may has some setbacks also.

The Hitch

With the certainty comes generalization – we know the top three marketing channels, TV, phone and internet are a business’s best shot with the today’s customer – so is it possible that there is not much room for innovation? If every business knows that strong presence on all these platforms is the key to a consumer’s pocket, the competition and the rising risk of monotony may just jeopardize the “distinctiveness” that sets businesses apart from one another. The worst thing for a business is to be just one out of a bunch – to fail at being one of a kind.

To Emerge Stronger

While this strong evolving trend of digitization has its own downside in several marketing aspects in the business world, there are always many ways to cater to a problem… there is always room for innovative solutions. New marketing techniques to stand out on online platforms by holding captivating campaigns on social media, creating software’s to proactively reach out to consumers, and consistently thinking of innovative ideas to “be different” and emerge from within a group is always possible.

Many businesses that sell online are investing in new ideas to connect with the customers, and to generate leads, as we see. Understanding the consumer is the first step of successfully making a sale – and with every new insight into the consumer’s mind, a new door of opportunity opens.

For instance, many brands now hold online contests and give away free products, use special occasions to connect with customers on a personal level, and engage them in interesting ways.

With the access of cable, TV and internet, little is considered impossible, and it seems as fun as it is challenging to sell to the digital customer of today. Buy internet, cable and phone services from Spectrum Cable Packages.