Digitization of Businesses

The Digitization of Businesses Today – For Better or Worse?

Have you ever wondered how the economies maintained balanced and thriving in the old ages? It’s human nature to want more, and more importantly, strive to achieve equality amongst a designated group. This is where the barter system came into existence. Since the concept of currency for goods was a farfetched idea unexplored by any, the business mindedness was created within the idea of barter system.   How has that evolved till today, in the millions of ways in which we have understood and delivered to the varying needs of the customer, and the marketing techniques we have innovated, created and developed according to the evolving psyche of the consumer have certainly come a long way. As we have allegedly creeped into the Digital Era, 21st Century, the new ways of marketing are intriguing – keeping in mind the digitization of businesses today. Marketing Channels Today The three major platforms that go straight through to the core of our beings today are TV, internet and phone. If we were to be coaxed into purchasing something, it would certainly be for the glorified idea of it being displayed at one of those channels, more than any other. Thanks to digitization, marketing has become increasingly concentrated towards these three promising channels, although getting through to the consumer remains as always, a challenge. With the help of smartphones and tablets, we don’t even need to be remote to make a purchase, we can buy anything we want online anywhere, owing to constant and 24/7 internet access.   The two phenomena that the business world has faced in the past 3 decades have changed perspectives, and turned tides in many different ways – those being Globalization and Digitization. With globalization, the ability to sell to a wider (perhaps even international) audience has become easier…

The Small Business Guide to Google My Business Simply Business

Google Lets you Get your free website in minutes with business listing

Hello Guys, Google is now giving facility to get free business website. Anyone can create their business website for free with "Google My Business". With the help of using "Google My Business", businesses can create their first website for free. Google has started a move to help small and medium business enterprises (SMEs) leverage the power of internet, Google on Tuesday rolled out "Website With Google My Business", a new exclusive feature aimed at building a mobile optimised website very instantly. "Small business owners tell us that building a website can be complex, expensive and time-consuming. In order to solve these problems for them, we introduced a new simple, free, and fast way to build a mobile-optimised website through 'Website With Google My Business', said Shalini Girish, Director, Marketing Solutions, Google, in a statement. Google My Business allows businesses to create a page that contains all relevant information such as business title, description, location, contact information, and operation timing schedules. "Website with Google My Business" is available currently in 10 languages like English, Hindi, Bengali, Urdu, Gujarati, Telugu, Marathi, Tamil, Kannada and Malayalam. Google Said: "Over 120,000 Indian businesses were part of the pilot roll-out programme that has been running for the past five months. As part of the website builder, user can get a free domain from Google or buy your own with Google Domains right from 'Google My Business'.  Connect with customers by telling them exactly what you want them to do next, like call your business, book an appointment, or sign up for your mailing list."

Google Earth added new feature Live Video Feeds that shows the natural world

In this year, Google added features like browser support, 3D maps and informative Knowledge Cards and currently added Live Video Feeds. Recently Google has been hard at work on new features that should restore its wow factor. Google introduced the Voyager tab to Google Earth, a curated section of the program that whisks users away to see a particular sight. Now, this part of the software has been updated to support live video feeds, which lets you take interactive guided tours of interesting places. The first location that you can check out up close is the Katmai National Park in Alaska, which sees brown bears emerge from half a year of hibernation to catch salmon in the Brooks River. These cameras in Katmai are only the start of live content in Google Earth. Over time we’ll likely see Google continue working with programs such as to bring more live cameras to the service from around the world. In the meantime, I recommend checking out the “Lower River” camera for some active tracking on the bears. [video width="640" height="360" mp4=""][/video]   Last month, Google Earth partnered with National Geographic to launch new content as part of the Voyager program. Google also supplied schools with Cardboard viewers and other hardware to allow students to take part in Expeditions, tailored VR “field trips” that take learners away to exotic locations. Google Earth is a really amazing project, and it’s great to see Google putting so much effort in recent months into using it to its full potential. Whether it’s exposing Americans to the important role of the country’s national parks, or giving students a taste of the wider world, this piece of software has the capacity to do a great deal of good.


No known ransomware can infect Windows 10 S, but Microsoft remains worried, buys Israel’s Hexadite

Cyber threats like ransomware are growing in sophistication and reach, leaving Microsoft worried about Windows 10's security. There is no known ransomware strain that can pose a threat to Windows 10 S, Microsoft said in a new report detailing ransomware protection features in the Windows 10 Creators Update it released last month. But recent cyber attacks apparently have jolted the company so badly that it is finally prompted to sign an agreement to acquire Hexadite, an Israeli cyber security company. Microsoft said in the report that Windows 10 S, the company's answer to Chrome OS in schools, won't support any app that doesn't go through its strong verification process. Therefore, Windows 10 S will essentially provide better protection against malware, ransomware, and other similar attacks by allowing only verified apps to run. In the report, the company also reiterated that Windows 10 customers remained unscathed in the aftermath of the WannaCrypt (also known as WannaCry) ransomware attack that affected hundreds of thousands of computers across the globe in early May. "The exploit used by the ransomware was meant to work only against unpatched Windows 7 and Windows Server 2008 systems. More importantly, however, Windows 10 has built-in security technologies that can help defend against WannaCrypt," the company said in the report. However, considering that Windows 10 S is still in development, "things are very likely to change" once Microsoft launches this new version of Windows 10 OS, according to Bleeping Computer. What probably makes it even worse is the fact that Microsoft advertises Windows 10 S as an OS for the business and educational sector – industries that are favourite targets for ransomware operators. Although Microsoft claims that no currently known ransomware strain can infect Windows 10 S right now, the company also knows that hackers will eventually find new…

be smart than smart tech

How to be smarter than smart tech

The digital age has made smart technology pervasive: You keep your devices by your side as they entertain, assist, and help you live your best life. With each generation of smartphone or new laptop model, there’s more to do, learn, and explore than ever before. But it’s time to get smarter about the lifespan of your technology – and how to hack the system. Some buy the newest smartphones, laptops, and gadgetry every year, while others are looking for more eco-friendly and money-conscious ways to stay up-to-date. As a consumer, it’s time to consider how to out-smart smart tech – how to make informed purchase decisions and take full advantage of all the options out there.  Here’s where refurbished tech comes in. Refurbished tech is cheaper, more environmentally friendly, and just as efficient as the devices bought off the shelf. Refurbished devices are like new and less damaging to the environment. Though some devices have been used for just a short time, others never even made it out of their original packaging. The devices for sale on the eBay Refurbished Tech Hub have been quality checked, tested by the manufacturer or retailer, and any non-working parts have been replaced with brand new ones. Getting smart about replacing your smart tech isn’t complicated. Refurbished tech can be an environmentally friendly option as well as one that’s kinder to your wallet. You could grab a device for up to 50 percent less than buying a new model from the retailer, leaving you with extra cash. Refurbished smart tech comes with a 12-month warranty from the eBay Refurbished Tech Hub, so you can sleep easy knowing that your phone or laptop will go the distance. Thanks to quality control and a high standard of refurbishment, your refurb tech device will be like new.…